Supermarkets, sporting subtleties and Subarus

  • TVC
  • May 15, 2012
  • Ben Fahy

Youtube VideoWho's it for: New World by Colenso BBDO/.99 and Finch

Why we like it: A long overdue brand refresh for New World, which has been battered by the big-spending Countdown in recent years. All three ads from the new campaign are bang on in terms of visual storytelling, but for us, the 'I'm Big Day' spot takes the biscuit. Check out the other two here.

Youtube Video

Who's it for: Sky by DDB and Exit Films

Why we like it: It would've been easy to splice together a highlights package of joyous finely-tuned athletes winning things and crowds enjoying themselves, a la the RWC campaign. But we reckon getting inside the heads of the athletes who are competing and showcasing some of the nuances of the Olympic disciplines is a much better—and much more interesting—approach. This one gets the nod because it was filmed in Invers. Check out the other spots here.

Youtube Video

Who's it for: Subaru by Barnes, Catmur & Friends and The Craft Shop

Why we like it: Subaru has embraced the typical automotive advertising approach in the past, with a campaign showing shots of its cars driving through beautiful, often rugged terrain. But it's added a layer of interest—and a layer of BC&F humour—in this animated number.

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Are Sky TV's new Sky Go offerings a sign of things to come?

  • Media
  • April 24, 2018
  • Findlay Buchanan
Are Sky TV's new Sky Go offerings a sign of things to come?

Earlier this month Sky updated its Sky Go App, a move that connects customers with Sky Go on the go, with the addition of catch up TV, box sets and on-demand content on mobile and tablet. We talk to chief product and technology officer Julian Wheeler about how business is going, and what else Sky has to roll out in the next 12 months as it moves forward from a linear TV model and into an expansive network across multiple screens.

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