With all the hoopla that has surrounded the new Supercity (and let’s face it, it has not been all good hoopla by any shot), it seemed like a smart idea on the part of the Auckland Transition Agency to invite a disgruntled Auckland population to play a creative role in their city’s new future identity, by creating the new Supercity logo. But while budding (and perhaps not so budding) artists put their creative hands to task, one group is creating not a logo, but a fuss. The Designers Institute of New Zealand (DINZ) has spoken out against the competition today, saying they are both disappointed and concerned that the design profession was not consulted on a matter of such importance.
The new logo is critical because it will represent the city on the national and international stage, according to DINZ president Sean McGarry.
He says the competition “undermines the value of a quality strategy-led design process”.
“The lack of vision, professional engagement and consultation with this whole process will make us look rather foolish when the eyes of the world turn to New Zealand next year.”
Brand strategist and DINZ member Brian Richards, says the competition turns the logo into something of a carnival with “…no central ethos or brand to explain the desired outcome.”
Another criticism by DINZ is that there is no professional branding expert or professional designer on the judging panel. Panel members include Hamish Keith, artist Dick Frizzell, Waitakere Mayor Bob Harvey and designer Karen Walker.
DINZ chief executive Cathy Veninga says she is concerned about what the competition will do to the credibility of New Zealand as a “design-led innovation nation” and went on to call the competition a “lost opportunity”.
Here at StopPress we don’t like to miss any opportunities, so with that in mind (and with some long, careful and diligent consultation with the StopPress team), we came up with our very own Supercity logo. Judging by this masterpiece, we think we have a pretty good shot at taking out the prize.