Super Rugby gets super slow for new season promo

  • Advertising
  • February 12, 2018
  • StopPress Team
Super Rugby gets super slow for new season promo

The 2018 Investec Super Rugby season is set to be fast-paced and entertaining if its promotional campaign by Sugar & Partners is anything to go by.

Called ‘#DontMissAThing’ and directed by Jason Bock from Flying Fish, the campaign shows the action and hype surrounding the games all in slow-motion. There’s fans jumping, players passing the ball between themselves, media conducting interviews as well as a bride throwing her bouquet and a motocross rider added into the fun.

The musician Kings also makes an appearance as it's his song 'Play the game' the video is set to.

To capture the action in slow motion, Bock used a high-speed Phantom camera hurtling down a track at 85km per hour, filming it at 1000 frames per second. The effect is a slowed spectacle ensuring Kiwis don’t miss a thing.

"There was a fair amount of technological development required to make this shot possible,” says Bock. “We experimented with the length of the set, the speed the camera travelled at and the frame rate to find the sweet spot to bring this slow-mo replay concept to life. Then all we needed was for everyone to nail their performance in each two-second take."

A behind-the-scenes video captures the moment the camera hurtles past the action.

The use of a high-speed camera to create the spectacle continues the momentum of the campaigns from the past two years, both of which have seen the Super Rugby players put their moves off the field to the test.

In 2016, the players teamed up with Parris Goebel and her crew for the epic ‘#SuperBangBang’ campaign. And last year, Goebel returned alongside Shaaanxo, a sumo wrestler and a leopard for ‘#SuperBoomBoom’. Both were also by Sugar & Partners.

Credits:

NZ Rugby
Sugar & Partners
Fish & Clips
Sneakers Digital

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Survivor New Zealand ups the ante for season two campaign

  • Advertisement
  • April 20, 2018
  • StopPress Team
Survivor New Zealand ups the ante for season two campaign

‘There is a Survivor in all of us’ according to TVNZ’s latest campaign for the second season of Survivor New Zealand, which will start on Sunday at 7pm. And after whispers the show may not return after the first season struggled to retain its audience, the new season has been rejigged and is filled with comical controversy.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit