Sunday News looks beyond the footy and crime in redesign

  • Media
  • July 26, 2013
  • StopPress Team
Sunday News looks beyond the footy and crime in redesign

A new look Sunday News will hit the newsstands this Sunday, the Fairfax paper's re-launch sees a shift in both design and content strategy.

The national tabloid has been hit hard by declining circulation figures, dropping 16.5 percent of its year-on-year of its circulation according to ABC figures from May. Sunday News has a 203,000-strong readership base – down from 263,000 the previous year, according to Nielsen. The new look is no doubt an attempt to revitalise the paper's readership, and includes a bold masthead and use of large imagery.

Over the years, Sunday News has become notorious for its crime and rugby news. Fairfax Auckland editor-in-chief Garry Ferris says Sunday News will continue to provide what's made it popular in the past, but expand its offering. 

“We’ve been able to spend considerable time talking to readers both current and lapsed, and pinpointed what makes the Sunday News great,” says Ferris.

“Sport is important to Sunday News readers, and we’ve ensured we’ve kept it on its pedestal, while extending the content across the board.” 

Expanded content includes larger world and entertainment sections, including lifestyle, health and beauty topics. Business reporter Richard Meadows is running a column called 'Budget Busters', which looks at saving tips for Sunday News readers.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit