Suits off, grooves on: Hallensteins and Mojo raunch it up with new campaign

  • Advertising
  • March 28, 2012
  • Ben Fahy
Suits off, grooves on: Hallensteins and Mojo raunch it up with new campaign

Youtube VideoHallensteins has been trying valiantly to add some coolness to the brand in recent years. And, if the much improved first half results for parent company Hallenstein Glasson are anything to go by, that approach is working. But its latest ad, The Power of the Suit, which was made by Publicis Mojo and directed by new Thick as Thieves recruit Jae Morrison, is easily its edgiest yet.

Before the launch of the new season suit range, a national poll was conducted that found 83 percent of Kiwi women love a guy in a suit. And the 60 second spot, which is set to a punked up version of 'Girls just want to have fun', follows a group of virile, besuited young chaps on a night out as they discover the survey was right.

Cue come hither eyes, tie grabbing, writhing on car bonnets, rapid clothing removal, sexy pool time and, for creeps with their finger on the pause button, even a flash of side boob at the end. Be still my beating heart.

Credits

Agency; Publicis Mojo New Zealand

Creative team; Lachlan McPherson & Mikhail Gherman

Account team; Kay Boyle, Jonathon Bates

Producer; Liz Garneau

Client; Hallenstein Brothers

Client contact; Glenn Hunter, Wade Hawkins, Kerry Lila

Production Company: Thick as Thieves

Director: Jae Morrison

Producer: Rebekah Kelly

Executive Producer: Nik Beachman

DOP: Ari Wegner

Post production online; Blockhead

Online editor; Mike Robinson

Post production offline; The Butchery

Editor; Michael Lutman

Grade; Toybox

Colourist; Pete Ritchie

Music; Level 2 / Joel Little

 

 

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