Subway orders extra mobile, no wallet, on updated App

  • Digital
  • April 11, 2011
  • StopPress Team
Subway orders extra mobile, no wallet, on updated App

You may still have to pay for the sandwich, but Subway's latest Subcard App, which it says is the first national loyalty card available on mobile in New Zealand, means you can now do it without opening your wallet.

The new App has built on the original (which was led by justONE in terms of creative and strategy and took out a gold Nexus this year) and, in what could be a sign of things to come in the loyalty space, includes on-screen QR barcode IDs that can be scanned in-store to accrue and redeem Subcard balances.

If you have a Subcard gift balance you’ll be able to place your order and pay for your meal using your mobile by swiping the QR code on your smartphone. And you can also load cash to pay for meals.

The new technology, created by New Zealand mobile tech boffins Altaine, is combined with the facility to send special offers directly to mobile customers.

Ben Goodale, managing director of justONE says it's gone out to thousands of registered Subcard holders via email, and there's also an integrated advertising campaign in market to support this launch. So far, he says downloads are in the thousands and it only went live a few days ago.

The App works on iPhone, Java, Windows 7 and Android operating systems.

Here's a riveting example of a QR code. Beautiful isn't it? It works too, so use your smartphone QR reader and see what happens.


This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

IABNZ Q3 Revenue Report: interactive revenue grows to $266 million

  • Advertising
  • November 16, 2018
  • StopPress Team
IABNZ Q3 Revenue Report: interactive revenue grows to $266 million

IABNZ’s Internet Advertising Report for Q3 2018 has been released, with total revenue reaching $266 million for the quarter representing 13 percent growth year-on-year.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit