You may still have to pay for the sandwich, but Subway's latest Subcard App, which it says is the first national loyalty card available on mobile in New Zealand, means you can now do it without opening your wallet.
The new App has built on the original (which was led by justONE in terms of creative and strategy and took out a gold Nexus this year) and, in what could be a sign of things to come in the loyalty space, includes on-screen QR barcode IDs that can be scanned in-store to accrue and redeem Subcard balances.
If you have a Subcard gift balance you’ll be able to place your order and pay for your meal using your mobile by swiping the QR code on your smartphone. And you can also load cash to pay for meals.
The new technology, created by New Zealand mobile tech boffins Altaine, is combined with the facility to send special offers directly to mobile customers.
Ben Goodale, managing director of justONE says it's gone out to thousands of registered Subcard holders via email, and there's also an integrated advertising campaign in market to support this launch. So far, he says downloads are in the thousands and it only went live a few days ago.
The App works on iPhone, Java, Windows 7 and Android operating systems.
Here's a riveting example of a QR code. Beautiful isn't it? It works too, so use your smartphone QR reader and see what happens.
While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.