The stuff of nightmares: Ogilvy duo takes August ORCA with Consumer NZ campaign

  • Advertising
  • September 11, 2012
  • StopPress Team
The stuff of nightmares: Ogilvy duo takes August ORCA with Consumer NZ campaign

Two winning campaigns from the same agency fold this month, with Ogilvy Wellington’s Nigel Richardson & Steve Cooper scaring the bejesus out of the judges—James Mok and Regan Grafton from DraftFCB, Phil Yule from Voicebox and Kate Humphries from Media Design School—with their Consumer NZ campaign ‘Appliance Nightmares’ and Adam Barnes & James O’Sullivan taking the merit for their KFC ‘Facebook/Double Down’ campaign, which was written at Ogilvy just before they popped over to join DDB.

Richardson and Cooper pick up $500, limited edition certificates and get to host the ORCA Mark1 trophy until another creative team swipes it from them, while Consumer NZ wins a $5,000 radio schedule.

All four now go through to the Grande ORCA finals where they’ll be in to win the trip for two to the Cannes Lions.

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Experience is everything

  • Voices
  • November 21, 2018
  • Matt Barnes
Experience is everything

The term 'Experience Design' has been used as a catch all for many things, and as the name suggests, it is a meta-term that can encompass a huge variety of disciplines. Experience can be anything right? It is how we encounter and navigate the world around us. Is a film director an experience designer? An architect? A designer of the humble teapot? A viticulturist? An artist? The answer is all of the above, for what on earth isn’t experience?

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