Stuff has announced its latest media partnership with Bauer Media Group. The partnership will see Stuff publish content from Bauer’s current affair and lifestyle titles.
Stuff will share stories and videos from Bauer’s magazines and digital titles Now to Love, Homes to Love, Food to Love, Fashion Quarterly, Beauty Heaven and Noted, which curate content from Bauer’s magazines such as Metro, New Zealand Listener and North & South.
Head of digital at Bauer Media Michael Fuyala says “our brands, content and videos are reaching more people than ever before, and Stuff, with the largest online audience in New Zealand, is an ideal partner to help us to extend that reach even further”.
Excited to see where the new partnership leads, Stuff editorial director Mark Stevens says the scale and reach of Stuff – across more than a million Kiwis each day – means the site could act as a platform for other New Zealand publishers and businesses.
“Stuff allows publishers to reach high-quality and engaged audiences and customers and offers a trusted alternative to the global platforms. We aim to be the home for New Zealand’s premier journalism, lifestyle and entertainment content, and are proud to be a vehicle for other publishers to reach the Stuff audience alongside our own journalism.”
“Bauer is known for its broad range of top-class content, and I’m thrilled to be able to offer this as the latest addition to the Stuff audience,” says Stevens.
The announcement follows recently developed partnerships with the Chinese-New Zealand website Skykiwi, local Indian broadcaster Radio Tarana and Māori Television, which serve to better reflect Stuff’s diverse audience.
Other domestic content partners of Stuff include TVNZ, RNZ and Newsroom.co.nz.
The latest merger follows Stuff's failed bid to merge with NZME, and the announcement 19 jobs may be axed before Christmas as it squeezes its community titles. The proposal affects 13 Auckland and Northland titles and includes 16 reporter and three news director jobs.