In recent years, The University of Otago has been trying to move away from what it sees as the negative student stereotypes of binge drinking, couch-burning and filthy flats. Of course, those elements of the student culture tend to be quite a drawcard for many Kiwi young'uns hoping to embark on a journey of mind expansion/erosion and a major reason a large number of them fly over a range of other institutions of learning to live and learn in Dunedin. And Godfrey Hirst and Feltex carpets have embraced some those stereotypes with an experiment that aims show off the qualities of its 'student proof carpet'.
18 male students ("They don’t care and they don’t think. Finally a carpet that doesn’t need them to!") lived in a flat during Orientation Week, with the new carpet subjected to a 326 person party, the creation of an indoor beach, plenty of spillage and various other violations (kudos for the shot of man getting hit in groin with ball).
As it says on the website:
After a week of matches, blokes, bad ideas, stunts, parties and mayhem our student proof carpet is still looking and feeling great. Finally, a carpet that has stood up to everything that Orientation Week has thrown at it.
A few years back, Carpet Court conducted a similar experiment involving feral beasts of a different kind by putting its SmartStrand product in a rhino enclosure for two weeks.