Who it's for: Vector (working with Y&R), which is trying to drum up support for fibre optic cabling and get fibre to Auckland doors so users will be able to download illegal moviesat speeds 50 times faster than current levels.
Why we like it: Quirky, comical, a little bit depressing and beautifully filmed. And, importantly, also a very good analogy to explain the current Kiwi broadband situation.
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.