Who it's for: Vector (working with Y&R), which is trying to drum up support for fibre optic cabling and get fibre to Auckland doors so users will be able to download illegal moviesat speeds 50 times faster than current levels.
Why we like it: Quirky, comical, a little bit depressing and beautifully filmed. And, importantly, also a very good analogy to explain the current Kiwi broadband situation.
And this little animation from Kaleidoscope for Teza Iced Tea plays on the awkward little bottles factor. Hopefully no-one thinks the refreshing beverage is made from freshly squeezed birds.