Strategy's Share an Idea gets international co-creation plaudits

  • Creative
  • November 28, 2011
  • StopPress Team
Strategy's Share an Idea gets international co-creation plaudits

Strategy Design and Advertising and the Christchurch City Council's Share an Idea campaign, which involved the community piping up about the redevelopment of the Central City following the earthquakes, was the unanimous overall winner of this year’s Co-Creation Award—and it's the first time the Netherlands-based Co-Creation Association has given it to a campaign from outside Europe. 


Vimeo VideoShare an Idea, which won Strategy's first ever Effie a few months back and also picked up gold, silver and bronze at the Best Awards, was nominated by Capgemini Consulting after the company read about the initiative on a Dutch news website. It beat out 48 other nominations for the honour.

Christchurch mayor Bob Parker says the award is great recognition of the work by council and its staff.

“Share an Idea was designed not only to collect and process the best ideas from our people, it was also designed to replace our sense of powerlessness in the face of the earthquakes that shattered our city. Our community's vision provided all of us with a vision that gave us a reason to have hope; hope for ourselves and our descendants that we would again have a city that would sustain us and our descendants in a way that the city we had just lost had done.”

Chairman of the jury Jaco van Zijll Langhout says it established co-creation with the community in several ways and at several moments in time: an online platform to post ideas, a Community Expo, workshops and roadshows, to develop the city centre together.

“The response on this initiative was overwhelming: more than 106,000 ideas have been shared and more than 10,000 people visited the Expo. Next to developing the new city centre, the result of this co-creation is also a stronger community.”

The award will be presented to Parker next month when Jaco van Zijll Langhout visits New Zealand.

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Kiwibank aims for the young'uns, harnesses the social power of Jamie Curry

  • Social media
  • July 6, 2015
  • Ben Fahy
Kiwibank aims for the young'uns, harnesses the social power of Jamie Curry

Mass media used to have all the power. But the rise of social media has meant that many individuals are now gaining huge audiences for themselves and stealing some of that power away. And brands around the world are increasingly leaning on them to help spread their messages. In this part of the world, they don't get much more popular than Jamie Curry, who hit ten million Facebook fans last year and has 1.5 million followers on YouTube. So, after working with Coca-Cola and Netflix, she's now signed up with Kiwibank to create The KB Series, a six-part series that will follow Curry on her journey from Napier to Auckland as she moves out of home and pursues her career in acting and producing entertaining content for her legion of fans.

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