Funny or Die's latest Between Two Ferns clip featuring Barack Obama dominated the internet when it was released yesterday, and was the top driver of traffic to HealthCare.gov and led to a 40 percent increase in visits. It's also had a host of other big hits. So Saatchi & Saatchi's digital strategist Ian Hulme found out how they make it happen.
Globelet’s mission from five years ago remains unchanged: To rid the world of disposable cups and drink bottles. But the ambitions of founder, Ryan Everton, span beyond being just that ‘cup company’ that supplies festivals with reusables: he wants to create a system in New Zealand cities that will change the way consumers consume; a revolution of sorts.