Funny or Die's latest Between Two Ferns clip featuring Barack Obama dominated the internet when it was released yesterday, and was the top driver of traffic to HealthCare.gov and led to a 40 percent increase in visits. It's also had a host of other big hits. So Saatchi & Saatchi's digital strategist Ian Hulme found out how they make it happen.
Marketing, advertising & media intelligence
The haka, the ad and the outrage: has the line between subscription and ad-funded become more defined?
As paying subscribers become increasingly accustomed to ad-free viewing experiences, we look at why viewers found Sky's post-haka ad so annoying over the weekend.