123

TVNZ + Spark + RWC: The biggest story of the year (so far) through the eyes of StopPress readers

  • StopPress + TRA results
  • June 12, 2018
  • StopPress Team
TVNZ + Spark + RWC: The biggest story of the year (so far) through the eyes of StopPress readers

The first instalment of findings from last month’s StopPress/TRA survey is out. We asked readers for their opinions on everything from the effectiveness of recent campaigns to the most under-rated marketing disciplines, and here are the findings for the biggest stories of the year.

Stories were rated on a scale—from one (pfff) to 10 (holy shit)—and the 120 who responded gave TVNZ and Spark winning the Rugby World Cup rights, Facebook’s data issues, and The Warehouse moving media to Omnicom the highest average ratings.

TVNZ and Spark winning the Rugby World Cup rights received the highest rating with an average of 7.15—a large chunk of voters scaled it at an eight out of ten. News broke of the Rugby World Cup rights in April and saw an end of an era for Sky, and a new one for TVNZ and Spark.

Spark and TVNZ’s win means New Zealanders will be able to stream Rugby World Cup 2019 matches and related content live or on-demand over their home broadband or mobile connection. The wait is now on for exact details about how this will look but Spark has assured New Zealand it will be available to all. However, Spark customers are likely to be offered some special deals and experiences.

The second story earning attention was Facebook’s data issues, which scored an average of 6.96 and a big section of voters scoring it at an eight out of 10. Unlike the Rugby World Cup broadcasting rights, Facebook's data issues hold global significance and signal some of the scary truths connected to our beloved behemoth. The story invigorated an ongoing conversation about data, privacy and policing the internet.

Coming in third was The Warehouse Group moving its media account to Omnicom Media Group, which saw an average of 5.67. The story was of lower impact on society, but of high significance on the industry. The Warehouse Group had a change of tack as it moved its family of brands under one single media agency, Omnicom Media Group. The decision was made to unify its approach to media, attribution and measurement

pitch process for media account kicked off in January involving a shortlist of media agencies. 

Further shocking stories featured on the list were NZ Post’s price increases, ASA’s partially upheld complaint about the Brewer’s Association ‘Beer the beautiful truth’ Ad, and creative director Craig Whitehead leaving 99, which were generally parked in the centre or closer to the ‘pfff’ end of the spectrum.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Movings/Shakings: 22 June

  • Movings/Shakings, brought to you by Marsden Inch
  • June 22, 2018
  • StopPress Team
Movings/Shakings: 22 June

Industry happenings at NZME, Creature Design, HMC Communications and Jacobs Douwe Egberts.

Read more
topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Sponsored content

Design on toast: why specialists eat generalists for breakfast

Chrometoaster is a high-end design and digital engineering agency that grew up alongside the internet. And, as digital becomes an increasingly important business issue, experience director Dave Turnbull explains why specialists eat generalists for breakfast.

voices

Cannes 2018: highlights from day three

  • Awards
  • June 20, 2018
  • StopPress Team
Cannes 2018: highlights from day three

While we slept, Colenso BBDO added to its gong collection, with four Lions awarded to Pedigree’s ‘SelfiStix’. Saatchi & Saatchi also made the scoreboard with a Bronze Lion and New Zealand's success looks to continue with more finalists announced.

Read more

Cannes 2018: highlights from day two—UPDATED

  • Advertising
  • June 19, 2018
  • StopPress Team
Cannes 2018: highlights from day two—UPDATED

Colenso BBDO is the first New Zealand agency to make it onto the winner's board with a Bronze Lion picked up in the Health and Wellness category. It's since received six mentions in shortlists overnight alongside FCB, DDB and Saatchi & Saatchi.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit