The Pak’ n Save Stickman has struck again in two new TVCs by FCB. In one he takes on the role of a ‘price patrol’ officer and in another he delves into his more (errr) seductive side.
We can’t help but have a little bit of a soft spot for the Stickman. Just look at him, he’s got nothing to hide (or so it seems). He’s normally always upbeat, he has no facial features we can study to decide whether or not to be suspicious of him. He always seem to be out for the little man, pointing us with his fingerless stick arms right to the bargains.
In one of the latest TVCs he’s in the “price patrol” (no doubt a playful take on Border Patrol after its return to air) making sure he keeps prices down before the products are fit enough to enter the supermarket. In the other, titled ‘meat dreams’ rather disturbingly he lies on a platter of potatoes while he gets smothered in gravy to promote ‘Meat Week’ at the supermarket.
Pak ’n Save’s Stickman has become a bit of a public favourite. FCB’s James Mok said in a recent column published in NZ Marketing magazine. “But behind the irreverence is a brand promise: “Everything we do, we do to save you money”. Do the staff feel cheap working at New Zealand’s lowest food prices supermarket? Not at all. They feel a sense of pride that they’re giving Kiwi customers money back in their pockets, and doing it with a cheeky smile.”