TVNZ's latest campaign for One News asks New Zealanders what it means to "stay ahead".
Family people, business folk, farmers and other typical Kiwis and expats tell the camera why they need to stay ahead. The implication being One News helps New Zealanders keep up with the latest information from around the world.
The TVC was directed by Emotive's executive creative director Scott Spicer. Emotive has worked on previous TVNZ campaigns, including pieces for Shortland Street and TVNZ's Rugby World Cup coverage.
While the majority of political messages focus on rousing an individual’s sense of civic and democratic duty (such as Rock the Vote), Vice NZ is taking a slightly different route with its latest partnership with the Electoral Commission called ‘We Are New Zealand’.