Turns out you didn't have to be there after all. Australian channel Nine is set to make techno history by offering the world's first free-to-air 3D sports match with its screening of tonight's State of Origin game. The multidimensional match up follows Foxtel becoming the first Australian broadcaster to use the new 3D technology when it screened Monday's Socceroos v All Whites match on its dedicated 3D trial channel. While Fox commentators were effusive in praise of the new technology, one of the criticisms about Monday's game was that the cameras were positioned too low to the ground. Those lucky enough to be watching in full 3D glory will be hoping the glitches have been ironed out for tonight's match. Australian viewers will also be able to watch up to 15 World Cup matches in 3D on SBS.
Marketing, advertising & media intelligence
Digital revenue now makes more than 40 percent of out-of-home revenue according to the Outdoor Media Association of New Zealand (OMANZ).