Speight's gets the job done, rewarded with Ad Impact Award

  • Advertising
  • May 19, 2016
  • StopPress Team
Speight's gets the job done, rewarded with Ad Impact Award

Speight's made use of Kiwi's unfinished projects to win the Colmar Brunton Ad Impact Award for April.

Its 'Unfinished projects' campaign saw Speight's motivate men to finally get around to the DIY projects, by encouraging them to get their mates together for manual labour and reward them with a beer.

According to Colmar Brunton, consumers enjoyed the ad, and its humor, which shows the creative ways of getting outstanding DIY projects completed.

"The ad is strong on ‘talkability’ generating positive word of mouth and the Speight’s brand is well linked to the story of the ad, with these guys working together to earn a Speight’s beer. The ad drives appeal for Speight’s, which aids building long term brand equity (sales) for the brand."

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Queenstown set to celebrate the best of advertising

  • Event
  • July 20, 2018
  • StopPress Team
Queenstown set to celebrate the best of advertising

Queenstown Rotary Club hopes to change the perception that advertising means annoying sales pitchy commercials at the Australasian premiere of Night of the AdEaters.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit