Speight's gets its pound of flesh out of Ginger Bear

  • Advertising
  • December 9, 2014
  • StopPress Team
Speight's gets its pound of flesh out of Ginger Bear

Lion and DDB's Steinlager Deep Dive campaign seemed to get the tick of approval from the marketing community (and a few questions in an interesting piece on MediaWatch). And many also seem fairly taken with the pair's very literal pun-based 'That's Dry' campaign for Speight's new alcoholic Ginger Beer, which has charted the journey of Karl Burnett squaring off against a forlorn ginger bear for mascot duties. Now it's released a few more entertaining clips. 

Ginger Bear is a fine addition to the hallowed halls of bear-related advertising, where he sits alongside the likes of Bundaberg's Bundy R Bear (a polar bear selling a product of the tropics), Griffin's Cookie Bear, Paddington and many others. 

For all those agencies and clients keen on using humour, here's a pretty good rundown of how best to do it, many of which are checked off by Lion and DDB in this campaign. ​



Executive Creative Director – Shane Bradnick

Creative Director – Chris Schofield

Art Director – Toby Morris

Copywriter – Simone McMahon

Executive Producer – Judy Thompson

Agency Producer – Kate Moses

Production Manager – Andy Robilliard

Managing Partner – Scott Wallace

Account Director – Emma Guadagni

Head of Planning – Lucinda Sherborne 

Digital Planner – Michiel Cox

Lion Breweries:

Lion Beer Category Director – Ben Wheeler 

Speight’s Senior Brand Manager – Anna Gestro

Speight’s Brand Manager – Geoff Kidd

Thick as Thieves:

Directors – Thunderlips

Executive Producer – Nik Beachman

Audio – The Coopers

Movement Artist -  Ben Fransham

Bear Creation – Main Reactor & LGM Productions

Photography: Spid @ The Collective Force

Zenith Optimedia: 

Group Business Director – Alex Lawson

Business Manager – Andrea Burke

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Rogue Society and Motion Sickness explain name change to Scapegrace

  • Advertising
  • March 17, 2018
  • Sarah Pollok
Rogue Society and Motion Sickness explain name change to Scapegrace

A new campaign by Rogue Society Gin, via Motion Sickness, declares they have ‘made a name for themselves’ and the New Zealand company doesn’t just mean figuratively. After an international scuffle with an American brewing company that had a beer called 'Rogue', the company has rebranded to be Scapegrace Dry Gin to better promote its product overseas.

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