Speculation confirmed: Smart to depart

  • News
  • November 12, 2009
  • Ben Fahy
Speculation confirmed: Smart to depart

Brent Smart_81136The official word is in: Colenso BBDO will farewell managing director Brent Smart at the end of this year as he takes up the reins at BBDO West, based in San Francisco.

Smart spent close to five years with the agency, joining Colenso BBDO in 2005 as Group Account Director. He was made Managing Director in 2007 at the age of 33.

Smart says in a press release: “It’s incredibly gut wrenching for me to leave Colenso BBDO. I have loved every minute of my time here and we have built a very special agency.  I’ll really miss the great partnership of Nick Worthington and James Hurman and even though he’s not around as much anymore, my very special mentor and mate Rog MacDonnell.  But I’ll miss everyone who works at Colenso and all our clients.

“I’ve always wanted to work in the States and it says a lot about Colenso BBDO that it has been the right platform for me to get there ... And it’s hard to find a cooler city in the world than San Francisco."

Jim Moser, Clemenger Group’s New Zealand CEO says Smart has made a massive contribution to the business.

“When I arrived here a year ago, Brent made it very clear that he had a desire to work in the United States . . . While we did not want to lose Brent, he had career aspirations that needed to be satisfied.  The key thing was trying to keep him in the BBDO network which we’ve accomplished successfully,” he says.

Smart cites Yellow Treehouse, Deadline Courier’s exploding billboard and Vodafone Fold (now running in eight markets) as his favourite campaigns.

Youtube VideoYoutube Video

Smart, a "proud Aussie", says he will miss New Zealand.

"It’s a really special place to work and one of the most creative places on the planet. I feel very lucky to have worked here.”

An announcement regarding his replacement will be made over the coming weeks.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Fly Buys vamps up its email service

  • Advertising
  • September 26, 2016
  • StopPress Team
Fly Buys vamps up its email service

Fly Buys has made a few innovations to its service lately, having published a new and improved flyer-turned-magazine, and now it’s launched a new email approach developed with 1-1 and JustOne.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit