Special Group wins again, rewarded with giant cheque

  • Advertising
  • August 30, 2010
  • StopPress Team
Special Group wins again, rewarded with giant cheque

The good ship Special Group continues to steam ahead, taking home yet another Grand Prix (and US$10,000) for its greedy 'Orcon + Iggy' campaign at the AdStars gala awards at Busan in Korea.
Adstars is a fairly unique competition because entry is free and the top prize is cash. As a result, it attracts thousands of entries from agencies across the globe (including DDB and Colenso in Auckland, which picked up the $10,000 last year for its Alzheimer's work).

Most should know the story of the Orcon campaign by now, but, to recap, it was remarkable in that it was basically a product demonstration for an ISP that was made interesting. The Orcon product was actually used to enable a world-first and connect nine Kiwis from their homes in New Zealand to Iggy's studio in Miami, where they re-recorded the classic track 'The Passenger'.

Special wasn't there on the night (what, again?) so the award was collected by craft judge Stephen Douglas from DigiPost in Auckland.

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A new identity: The rebranding of Invercargill

  • Brand
  • September 25, 2017
  • Elly Strang
A new identity: The rebranding of Invercargill

Invercargill is well known for its wide 'Parisian' boulevards, infamous mayor, the world’s Southern-most McDonalds (we think), an abundance of oysters and cheese rolls, as well as the highest incidence of R-rolling in the country. However, the city hasn't ever established a lasting brand identity, and locals decided the time had come to figure out what the town stood for. Designer Tim Christie talks us through the Invercargill brand’s new “stoic” look and feel.

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