The good ship Special Group continues to steam ahead, taking home yet another Grand Prix (and US$10,000) for its greedy ‘Orcon + Iggy’ campaign at the AdStars gala awards at Busan in Korea.
Adstars is a fairly unique competition because entry is free and the top prize is cash. As a result, it attracts thousands of entries from agencies across the globe (including DDB and Colenso in Auckland, which picked up the $10,000 last year for its Alzheimer’s work).
Most should know the story of the Orcon campaign by now, but, to recap, it was remarkable in that it was basically a product demonstration for an ISP that was made interesting. The Orcon product was actually used to enable a world-first and connect nine Kiwis from their homes in New Zealand to Iggy’s studio in Miami, where they re-recorded the classic track ‘The Passenger’.
Special wasn’t there on the night (what, again?) so the award was collected by craft judge Stephen Douglas from DigiPost in Auckland.
