Special Group wins again, rewarded with giant cheque

  • Advertising
  • August 30, 2010
  • StopPress Team
Special Group wins again, rewarded with giant cheque

The good ship Special Group continues to steam ahead, taking home yet another Grand Prix (and US$10,000) for its greedy 'Orcon + Iggy' campaign at the AdStars gala awards at Busan in Korea.
Adstars is a fairly unique competition because entry is free and the top prize is cash. As a result, it attracts thousands of entries from agencies across the globe (including DDB and Colenso in Auckland, which picked up the $10,000 last year for its Alzheimer's work).

Most should know the story of the Orcon campaign by now, but, to recap, it was remarkable in that it was basically a product demonstration for an ISP that was made interesting. The Orcon product was actually used to enable a world-first and connect nine Kiwis from their homes in New Zealand to Iggy's studio in Miami, where they re-recorded the classic track 'The Passenger'.

Special wasn't there on the night (what, again?) so the award was collected by craft judge Stephen Douglas from DigiPost in Auckland.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Sponsored content

'Persistence is key': Richard Poole on GrownUps' growth

11 years since founding GrownUps, Richard Poole sits down with us to reflect on the website’s chapters and the lessons he’s learned along the way.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit