Special Group puts on the gummies, dabbles in rural humour

  • Advertising
  • March 26, 2013
  • StopPress Team
Special Group puts on the gummies, dabbles in rural humour

There's gold in them thar hills and the rural sector is still the undoubted engine of the New Zealand economy, but agricultural clients aren't generally regarded as being particularly creatively rewarding for the shiny arsed agency folk and the vast majority of campaigns for rural products tend to stick to a tried, true and fairly bland formula. So Special Group has tried to add some humour to the mix with its 'Prevention is better than cure' campaign for Zoetis' Teat Seal that shows what farmers could be doing instead of dealing to mastitis. 

http://www.youtube.com/watch?v=rx9D6mw9zoQ

Zoetis is the newly rebranded animal health division of Pfizer. 

Credits:

Art Director: Iain MacMillan

Copy Writer: Antony Wilson

Account Director: Hilary Cootes

Project Manager: Jules Pakenham

Producer: Nigel Sutton

Creative Director: Rob Jack & Tony Bradbourne

Production Company: FSP

Director: Miles Murphy

Producer: Sam McCauly

Sound Design: Factory

Editor: Alex O'Shaughnessy

Online: Toybox

Client: 

Product Manager: Julia McNab

Livestock Business Unit Director: Scott Meacham

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Spotify gives its outdoor campaign a witty local twist

  • Advertising
  • August 17, 2017
  • StopPress Team
Spotify gives its outdoor campaign a witty local twist

At the end of last year, Spotify crunched the numbers and surfed its playlists to give thanks to its users for a 'weird' 2016. Now, Spotify's brought its highly successful 'Platform for Discovery' campaign to New Zealand shores to highlight some the most bizarre habits of Kiwi listeners.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit