There's gold in them thar hills and the rural sector is still the undoubted engine of the New Zealand economy, but agricultural clients aren't generally regarded as being particularly creatively rewarding for the shiny arsed agency folk and the vast majority of campaigns for rural products tend to stick to a tried, true and fairly bland formula. So Special Group has tried to add some humour to the mix with its 'Prevention is better than cure' campaign for Zoetis' Teat Seal that shows what farmers could be doing instead of dealing to mastitis.
Zoetis is the newly rebranded animal health division of Pfizer.
Art Director: Iain MacMillan
Copy Writer: Antony Wilson
Account Director: Hilary Cootes
Project Manager: Jules Pakenham
Producer: Nigel Sutton
Creative Director: Rob Jack & Tony Bradbourne
Production Company: FSP
Director: Miles Murphy
Producer: Sam McCauly
Sound Design: Factory
Editor: Alex O'Shaughnessy
Product Manager: Julia McNab
Livestock Business Unit Director: Scott Meacham