Special Group laughs in the face of danger with new Four posters

  • Advertising
  • February 13, 2012
  • Ben Fahy
Special Group laughs in the face of danger with new Four posters

Last year, Special Group launched a campaign for America's Next Top Model that featured a naked lady pulling the old hand-over-the-side-boob-on-the-back-of-the-ute trick. It also launched a campaign for Top Chef Just Desserts featuring the words Backstabbing Slut on a cake. Both campaigns were complained about to the ASA, and the complaint about the offensive cake was upheld. And it's taken a similarly attention-grabbing approach with new poster campaigns for Four's America's Next Top Model All Stars and Family Guy. No doubt the complainers will continue to complain about the presence of terms like bitch, hoochie-mama, nut job and lesbian,but, like the shot on the ute, which was a supplied image from the US show that was manipulated to promote an episode filmed in New Zealand, the names for each character are used by the show's empress Tyra Banks and many of the show's viewers.

Continuing the truth in advertising theme, rather than shy away from criticism, the new posters for Family Guy boldly wear these negative reactions, including one from America's chief wowser, Sarah Palin, as a badge of honour.   

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Simply the best: The prestigious Purple Pin winners of the 2018 Best Awards

  • Awards
  • September 25, 2018
  • Elly Strang
Simply the best: The prestigious Purple Pin winners of the 2018 Best Awards

From a calming, machine-learning led interactive experience at Starship Children’s Hospital, to the story of a goat that acts as anti-bullying initiative and teaches children the effect their actions can have, the best in New Zealand design was crowned at the 2018 Best Awards on the weekend – and a discussion about gender equality in design has been brought to the industry's attention. Here are the supreme winners, and a statement from the Designers Institute of New Zealand (DINZ) CEO Cathy Veninga on the protests that took place.

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