Special Group dips its toes back in self-promotional waters

  • Advertising
  • October 17, 2012
  • StopPress Team
Special Group dips its toes back in self-promotional waters

We're fans of ad agencies that back up what they do for their clients by advertising and we think they should do it more often (*cough, StopPress media kit, cough*). DraftFCB leads the pack in that regard and has created a great brand that it can hang its hat on. There's a pretty big gap back to second, but Special Group has been known to talk itself up from time to time. And to celebrate its packaging pin at the Best Awards for OOB ice cream and drum home its belief that design and advertising need to kiss and make-up, it placed this ad in last week's Herald

The agency launched in 2008, and ran a few simple, text-heavy print ads over the next year to announce its arrival. And it has recently reprised that campaign to show that it wasn't all talk.  

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