We're fans of ad agencies that back up what they do for their clients by advertising and we think they should do it more often (*cough, StopPress media kit, cough*). DraftFCB leads the pack in that regard and has created a great brand that it can hang its hat on. There's a pretty big gap back to second, but Special Group has been known to talk itself up from time to time. And to celebrate its packaging pin at the Best Awards for OOB ice cream and drum home its belief that design and advertising need to kiss and make-up, it placed this ad in last week's Herald.
The agency launched in 2008, and ran a few simple, text-heavy print ads over the next year to announce its arrival. And it has recently reprised that campaign to show that it wasn't all talk.
While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.