Special Group collaborates with Patrick McAteer to create Nimble

  • Advertising
  • February 27, 2018
  • StopPress Team
Special Group collaborates with Patrick McAteer to create Nimble
Tony Bradbourne, Patrick McAteer

When StopPress sits and talks with agencies about their approach to working in the evolving digital media landscape, “nimble” is a word that’s often used.

Now, Special Group has taken the descriptor for the name of its new production company, that's been created with the help of executive producer Patrick McAteer.

Described by Special Group as a talent aggregator, the plan is for Nimble to access the best talent, no matter where it is, rather than being limited to the talent under one single production company roof.

It will create everything from social content, digital concepts, commercial productions through to television and streamed series.


Production for the digital age. from Nimble Productions on Vimeo.

Executive creative director and founder of Special Group Tony Bradbourne says the types of jobs and ideas the industry is creating are constantly changing to meet the growing number of channels brands now execute in and this new model production company is designed for the digital era.

“The name Nimble says it all,” he says.

“We set out to create the perfect platform to produce engaging social, innovative digital and mobile concepts as well as the most high-end commercials – all whilst delivering more production flexibility. It’s about making impossible seem easy.”

McAteer, who has previously been CEO of Australasian VFX company Oktober and general manager of Film Construction, adds Nimble has been structured to have flexibility at its heart, allowing it to create across all formats.

McAteer is joined by executive producer Nic Craig and drawing on their combined experience, Nimble will be able to tap into a wide pool of talent to create the right team for any given job.

Nimble shares the same Drake Street building as Propellerhead, Special and print production company Producer, but is a separate and independent company from Special Group.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Metro magazine founder dies at 72

  • Media
  • August 20, 2018
  • Radio New Zealand
Metro magazine founder dies at 72
Photo: gg.govt.nz

The pioneering magazine editor, Warwick Roger, has died at the age of 72.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit