Special Group, Clemenger BBDO and Colenso grin gold at AWARD

  • Advertising
  • February 27, 2011
  • StopPress Team
Special Group, Clemenger BBDO and Colenso grin gold at AWARD

It has been said that AWARD golds are rarer than both hen's teeth and fish lips and that was proven once again on Friday night, when just six were handed out and some Cannes Gold winners left with only bronzes. But in news that's sure to further warm the cockles of New Zealand's ad scene, half of them went to Kiwi agencies. 

Nick Garrett and James Hurman

Tony Bradbourne and Michael RedwoodOnce again, the now defunct Orcon and Special Group pairing did well, winning a gold in the Direct Marketing integrated solutions section and taking home another four silvers (two of which were for the Orcon Business Banner in the Digital and Digital direct Response sections) and a bronze, which was enough for seventh place in Australasia. Colenso's gold came in the Craft in Film for non-computer animation for the NZ Book Council's Going West, and it won another four silvers and three bronzes for Yellow Chocolate, Fresh Up and The Pacific to place it eighth.

Clemenger BBDO won a gold for the NZTA 'Theatre ad', in the Posters and Outdoor section.

There was no gold for DDB, although it did nab the biggest haul of any Kiwi agency—and the highest tally it has ever won at the show to place fourth—with six silvers and five bronzes split between the SKY Arts Channel campaign, Coastguard NZ's Live Rescue, Lotto Lucky Dog and the Starship Children’s Hospital TVC.

TBWA won one silver for 2degrees and three bronzes for the adidas ishoththeAllBlacks work; JWT took silver for Kit Kat chairs, Saatchi & Saatchi took a silver for Toyota's nimble as a mouse; DraftFCB took five bronzes, three for the Man vs Wild print campaign, one for APN's Hour Long Letter and another for MINI Mostnificent; and Lion Nathan and @radicalmedia took three bronzes for Steinlager's Keep it Pure TVC.

AIM Proximity, ALAC, Flying Fish, Yukfoo and Curious all took one bronze each.

Publicis was named network of the year, Saatchi & Saatchi, Sydney took agency of the year and Lion Nathan was named top client.

Clemenger BBDO Melbourne's 'Support Scent' campaign for the Guide Dogs Australia won Best in Show, adding to its two golds.

Check out all the winners here. AWARD FINALISTS WITH GONG. And the Kiwi winners are below.

FILMAND VIDEO

Television Commercials, individual - 30 seconds

Thirst Is Creepy- Shoe Shop
Frucor- Fresh Up
Colenso BBDO Auckland
Bronze

Television Commercials, individual - over 30 seconds

Lucky Dog
New Zealand Lotteries
DDB New Zealand
Silver

Television Commercials, campaign - over 30 seconds

2degrees launch (9c Text - Chinwag - Globehead - Pillowfight - Launch)
2degrees mobile
TBWA Tequila New Zealand
Silver

Community service & charity, individual - any length

Father and Son
Starship
DDB New Zealand
Bronze

Going West
New Zealand Book Council
Colenso BBDO Auckland
Bronze

Branded content, individual - any length

All Blacks "Papier Mache"
adidas
TBWA Tequila New Zealand
Bronze

Branded content, campaign - Any length. Including

All Blacks (Papeir Mache, Door Drop, Knitting)
adidas
TBWA Tequila New Zealand
Bronze

CRAFT IN FILM

Direction Story telling and Performance

Lucky Dog
NZ Lotteries Commission
The Sweet Shop
Silver

Direction Design

Keep it Pure
Steinlager Pure/ Lion Nathan
@radical.media
Silver

Cinematography

Keep it Pure
Steinlager Pure/ Lion Nathan
@radical.media
Bronze

Animation (Non computer generated)

Going West
New Zealand Book Council
Colenso BBDO Auckland
Gold

Wellington Patchwork
Positively Wellington Tourism
Yukfoo Animation
Bronze

Crash Test Eggs
NZTA
AIM Proximity
Bronze

Production Design

Vodafone 'In With The New'
Vodafone New Zealand
Flying Fish New Zealand
Bronze

Casting

ALAC 'Sam'
ALAC
Film Construction
Bronze

Original Music

Keep It Pure
Steinlager Pure / Lion Nathan
Eclectic Music Machine
Bronze

Best use and/or arrangement of existing music

Together Incredible
Orcon
Curious Film
Bronze

Sound Design

Going West
New Zealand Book Council
Colenso BBDO Auckland
Bronze

PRINT

Consumer Magazines, individual

KEBAB
PRIME TV
DRAFTFCB New Zealand
Bronze

Consumer Magazines, campaign

MAN VS WILD (KEBAB - FRIES - PIZZA)
PRIME TV
DRAFTFCB New Zealand
Bronze

Newspapers, individual - colour

Rothko
SKY Television
DDB New Zealand
Bronze

KEBAB
PRIME TV
DRAFTFCB New Zealand
Bronze

INTEGRATED CAMPAIGN

Yellow Chocolate
Yellow Pages
Colenso BBDO Auckland
Silver

The Pacific
TVNZ
Colenso BBDO Auckland
Bronze

Iggy and Orcon Together Incredible
ORCON
Special Group
Silver

SHOT The All Blacks
adidas
TBWA Tequila New Zealand
Bronze

POSTERS AND OUTDOOR

Outdoor supersites & spectaculars, maxiscape

Dogfight
TVNZ- The Pacific
Colenso BBDO Auckland
Silver

Community service & charity, individual - any size

Theatre Ad
New Zealand Transport Agency
Clemenger BBDO New Zealand
Gold

Interactive and/or moving outdoor

Kit Kat Chairs
Nestle New Zealand
JWT New Zealand
Silver

PRINT CRAFT

Copywriting, individual

Van Gogh
SKY Television
DDB New Zealand
Bronze

Rothko
SKY Television
DDB New Zealand
Bronze

Art Direction, individual

Rothko
SKY Television
DDB New Zealand
Bronze

Art Direction, campaign

Sounds Like Us (Caravan - Pavlova - Bush - Beehive -    Ugg Boot -    Nana's Knitting Basket - Maori
- Pasifika
)
Radio New Zealand
Clemenger BBDO New Zealand

RADIO

Over 30 seconds

Van Gogh
SKY Television
DDB New Zealand
Silver

Pollock
SKY Television
DDB New Zealand
Silver

Rothko
SKY Television
DDB New Zealand
Silver

Campaign

Arts Channel
SKY Television
DDB New Zealand
Silver

DIRECT MARKETING

Flat Direct Mail

HOUR LONG LETTER
APN
DRAFTFCB New Zealand
Bronze

Direct Response Advertising, campaign - single

Iggy and Orcon Together Incredible (Iggy Get Involved, IGGY Behind the scenes, Iggy launch)
ORCON
Special Group
Bronze

Community service & charity, campaign

Live Rescue
Coastguard NZ Ltd
DDB New Zealand
Silver

Art Direction for Direct, individual - any medium


MOSTNIFICENT
BMW MINI NZ
DRAFTFCB New Zealand
Bronze

Integrated Solutions

Iggy and Orcon Together Incredible (TV, IGGY HYPE Poster, IGGY Poster Interactive, IGGY Facebook APP Interactive, Iggy Banner)
ORCON
Special Group
Gold

Alternative media, campaign

Yellow Chocolate
Yellow Pages Ltd
Colenso BBDO Auckland
Silver

Digital Direct Response, individual

Orcon Business Banner
ORCON
Special Group
Silver

DIGITAL

Yellow Chocolate
Yellow Pages
Colenso BBDO Auckland
Silver

Online Ad - Banner ad (including expanders)

iPad 'Tip Me Over'
Yellow
RAPP/Tribal NZ
Bronze

Orcon Business Banner
ORCON
Special Group
Silver

Online Promotion

Iggy Facebook App
ORCON
Special Group
Silver

Weird & Wonderful

Nimble as a mouse
Toyota New Zealand
Saatchi & Saatchi New Zealand
Silver

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit