Spark puts a bunch of robots in formation to hype up the iPhone 7 release

  • Advertising
  • September 9, 2016
  • Henry Oliver
Spark puts a bunch of robots in formation to hype up the iPhone 7 release

Last year, a little 3D-printed me lined-up for an iPhone outside Spark Queen Street. I didn't actually get a phone (I already had one and, it turns out, a free phone wasn't part of the PR plan), but I did get to keep the Mini-Me.

This year, it's a robot. A UBTech Alpha1 to be specific. I call it CB19. And, should I choose, it will line-up for a new iPhone for me. Spark has bought them just to stand in line on behalf of its customers. Clive Ormerod, Spark's GM of customer and marketing, told me that we've been lining up for technology long enough, it was time for the technology to line up for us.

First the iPhone, then what? I'm thinking of turning CB19 into a professional scalper. Yeezy shoes, Beyonce tickets, boutique chocolate milk. They'll all be mine (and available to you at an exorbitant mark-up).

This is what the queue for the iPhone will look like:

And this is what my robot looks like, ready and waiting for instruction.

Next week, I'll report on what it's like to live with a little robot for a weekend. And then we'll find out a cool way to give it away (with tears swelling in my eyes, probably).

Stay tuned!

  • This story first appeared on our sister publication Idealog

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Duke marks one year with live branded sport event

  • Media
  • March 23, 2017
  • StopPress Team
Duke marks one year with live branded sport event

When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit