Spark is on a mission to win over the Kiwi masses by offering deals that match the changing habits of its audiences. This started with the telco giving its subscribers access to Spotify Premium, and it is now being continued with a new offer, dubbed Socialiser, that gives social media consumers one gig of free data per month to use via the Twitter and Facebook apps.
Spark general manager for home, mobile and business Jason Paris, a social media fan himself, says that this package, which is available to Spark customers on $19 or $29 prepaid packs and consumer Pay Monthly plans, has been created to give “customers more of what they want in a mobile plan”.
“Kiwis are sworn addicts to Facebook,” says Paris. “Over 1.8 million New Zealanders use Facebook every single day. Some 78 percent of those or 1.4 million access Facebook on their mobile devices.”
Paris explains that this initiative has come about as a direct response to requests made by clients.
“We know that Facebook and Twitter are two of the apps customers use most on their mobiles and we’re frequently asked for ways to help them make their mobile data go further – so we’ve partnered with Facebook and Twitter to deliver it for them.”
Spark customers can initiate the Socialiser package instantly by visiting www.spark.co.nz/socialiser before 3 February 2015, and this will give them access to enough data to send around 5,000 additional Tweets per month.
“If they activate Socialiser online, before 3 February next year they can take advantage of it for the full life of their pack or plan with us for free, no strings attached,” says Paris.
On the other side of the equation, the deal also works in favour of the social media juggernauts involved. Arvinder Gujral, the director of business development for Twitter South Asia, says the company is pleased with Spark’s move to offer customers free data to post on Twitter. And this comes as little surprise given that the data bundles are limited to Facebook and Twitter.
To promote the launch of Socialiser, Spark commissioned boutique Auckland cake shop Bluebells Cakery to produce ‘social cookies,’ which were then distributed to lucky recipients.
In keeping with its technological push, Spark employed a 3D printer to produce the moulds, which eventually used to shape the cookies. And to ensure that the message reached a broader audience than only the cookie recipients, Spark also produced a video of the moulds being made by the sophisticated printing machine.
In addition to unveiling Socialiser, Spark has also has also launched the new $19 Prepaid Music Pack, includes Spotify Premium, 500MB of mobile data, 50 calling minutes, 500 texts, free social data on Socialiser, and access to up to 1GB of free WiFi data every day at over 1000 Spark WiFi Zones nationwide.
Speaking at the Idealog Live event in early September, Paris read out a series of Tweets from disgruntled subscribers who had taken to the social media site to share their thoughts on what was then known as Telecom. He went on to say that this feedback gave Spark a range of insights on what the company had to do differently in the future. And given that Spark’s latest promotional moves have been informed by customer feedback, it appears that Spark is still attempting to respond to what its customers are saying.