Spark moves media account from Dynamo to PHD

  • Media
  • April 18, 2017
  • Damien Venuto
Spark moves media account from Dynamo to PHD

Spark has confirmed the decision to shift its media account from Dynamo to PHD.

“Eighteen months ago we began the process of reviewing our agencies, and this is really just a continuation of that,” says Spark spokesperson Lydia Tebbutt.

“Dynamo has been an excellent partner, but we’re now looking forward to partnering with PHD who we feel are really well aligned with where we see ourselves going.”

Spark is understood to have been the single biggest account on Dynamo’s ledger, accounting for a significant chunk of the agency’s overall revenue.*

According to Nielsen’s rate card figures, Spark had the highest cumulative media spend among the three major telcos over the last three years.

For the year ended February 2017, Spark spent $40.25 million to Vodafone’s $39.82 million and 2Degrees’ $17.65 million.

Dynamo’s loss of the Spark account also follows the recent departures of Beaurepaires to King St and Columbus Coffee to MBM

The loss of the telco, in particular, is expected to result in the agency being downscaled significantly.

StopPress contacted Dynamo general manager Drew DeSantis and head of client services Mike Harrison who declined to comment on the changes at the agency, referring StopPress to OMD chief executive Kath Watson and PHD chief executive Louise Bond.

One source did reveal to StopPress that some of the staff working on Spark at Dynamo will be moving with the account to PHD.

Asked whether the loss of Spark could potentially lead to Dynamo being closed down, the source said it's more likely to stay open as a smaller operation focusing on other clients.

Watson reiterated these sentiments in an email this afternoon, saying: "For various reasons, next month the Spark media business will move within Omnicom Media Group NZ to PHD. The Dynamo staff currently working on Spark will move with the business to PHD. Dynamo has a portfolio of more than twenty clients. The rest of the staff, who work across these clients, will continue to do so. Dynamo is not closing down nor have any staff been made redundant." 

StopPress understands that Harrison will be among those making the transition across to PHD, but this is not the case for DeSantis, who is set to stay with Dynamo. 

Speaking to StopPress this afternoon, Bond welcomed the arrival of this new client and said the team was looking forward to the challenge.  

"Telcos are clients that always offer a lot of opportunity," she said. 

This move by Spark comes off the back of a number of major strategic shifts made by Spark general manager of marketing Clive Ormerod since his arrival at the telco.

In addition to shifting the media account, he also moved creative and strategy from Saatchi & Saatchi to Colenso BBDO and Shine, respectively, as well as moving the below-the-line business from Rapp (now Track) to Proximity BBDO (which along with Touchcast was later integrated into Colenso).

*Correction: This story originally incorrectly stated there was a three-way pitch between PHD, OMD and Dynamo. There was, in fact, an internal review within Omnicom NZ to determine the best solution for Spark. This story has been updated accordingly.   

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Are Sky TV's new Sky Go offerings a sign of things to come?

  • Media
  • April 24, 2018
  • Findlay Buchanan
Are Sky TV's new Sky Go offerings a sign of things to come?

Earlier this month Sky updated its Sky Go App, a move that connects customers with Sky Go on the go, with the addition of catch up TV, box sets and on-demand content on mobile and tablet. We talk to chief product and technology officer Julian Wheeler about how business is going, and what else Sky has to roll out in the next 12 months as it moves forward from a linear TV model and into an expansive network across multiple screens.

Read more
topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
voices

TVNZ-NZ Marketing Awards 2018: introducing the new (and improved) categories

  • TVNZ-NZ Marketing Awards
  • April 24, 2018
  • StopPress Team
TVNZ-NZ Marketing Awards 2018: introducing the new (and improved) categories

Just as the marketing industry is changing, so too are the TVNZ-NZ Marketing Awards. The Sector awards, which recognise the best-in-breed marketing within specific industry categories, remain unchanged, but we have added two new Excellence awards – Best In-House Marketing and Long-Term Agency Partnership – and changed some other awards (Best Collaboration, Best Internal Marketing Strategy and Best Purpose-Driven Marketing Strategy) to reflect some of those industry shifts. Think your results stand out? Here's the thinking behind the changes and what the judges are looking for.

Read more

Showpo gives insight into its social marketing success story

  • Marketing
  • April 23, 2018
  • Courtney Devereux
Showpo gives insight into its social marketing success story

Online clothing retailer Showpo boasts an impressive social media reach, using different platforms to promote its brand to its audience of over two million. The Register spoke to chief marketing officer of Showpo, Mark Baartse, about the best way to market on social media and if he thinks influencers have longevity in a world ruled by ‘likes’.

Read more

Survivor New Zealand ups the ante for season two campaign

  • Advertisement
  • April 20, 2018
  • StopPress Team
Survivor New Zealand ups the ante for season two campaign

‘There is a Survivor in all of us’ according to TVNZ’s latest campaign for the second season of Survivor New Zealand, which will start on Sunday at 7pm. And after whispers the show may not return after the first season struggled to retain its audience, the new season has been rejigged and is filled with comical controversy.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit