The Clemenger Group has strengthened its grip on the Spark account, with specialist retail agency 99 being appointed as the lead creative agency on the Spark Digital account.
Spark already works with Clemenger-owned agencies Colenso BBDO, Proximity and Touchcast, and this appointment will give the group additional input into the creative direction of the telco.
"99’s new relationship adds significantly to Clemenger Group’s unified model for Spark," says 99 managing director Paul Manning. "Together, we’ll be developing truly exciting work at the intersection of creativity, data and technology.”
This is the first significant account win for Manning since joining 99 from Ogilvy at the end of last year, and he hinted that there would be more to come.
Since joining the agency, Manning says he has been working hard behind the scenes, tinkering with the structure and adding capabilities to ensure that the agency is as competitive as possible.
And it's approach that seems to be working, with Spark Digital's manager of brand communications Tessa Tierney saying that the suite of capabilities across the agency proved very persuasive.
"99 brought their expertise in content marketing and customer experience to the table, along with outstanding in-house production facilities," she says. "Together we’re developing an innovative content strategy that will accelerate the effortless adaptation of digital tools and services for businesses across the country.”
Neither Spark Digital nor Manning commented on which agency held the account prior to this shift.
However, StopPress understands that Spark Digital previously worked with Goodfolk, alongside a number of other agencies on a project-by-project basis.
Goodfolk general manager Benn Winlove sent through the following statement: "We enjoyed an eight-year relationship with Spark Digital ... We wish them all the best and have been working hard to ensure the transition goes as smoothly as possible."