Spark hooks up with Putti, offers SMEs 24 months' access to mobile-responsive website services

  • Advertising
  • February 26, 2015
  • StopPress Team
Spark hooks up with Putti, offers SMEs 24 months' access to mobile-responsive website services

Over the course of the last year, Spark has collaborated with businesses to offer consumers bundled packages that include subscriptions to services they may be interested in. This started in February 2014 when Spark announced that all its $29 Ultra Mobile prepaid customers and $59 monthly Ultra Mobile plan users or higher will qualify for the offer of a free subscription to Spotify Premium. This was then followed with the more recent announcement that all approximately 600,000 of Spark's broadband subscribers would get a year's access to subscription on-demand video (SVOD) service Lightbox.

While these two deals were targeted at individual consumers, Spark has now extended this approach to small- and medium-sized businesses with a new perk that offers business customers 24 months' access to a Putti mobile-responsive website.

And this new deal has been introduced via a TVC loaded with schadenfreude that features a homeowner struggling with a major plumbing malfunction.    

Putti offers businesses a simple, step by step process for building mobile responsive sites and apps, which can then be used to sell products, send out special offers or loyalty vouchers, or simply make information (such as product details or store location) easily available to customers no matter where they are.

The Putti interface has already been used by Wendy's, Unitec, Ray White and Craft Kitchen, which were all drawn to it due to its simplicity. 

The Putti Platform automatically codes the businesses inputs into a native app for the iOS and Android platforms, and the Putti Team submit the app to the Apple or Google stores for approval. Usually within two weeks of the app being registered and published, it’s in the Android and iOS stores and ready for downloading. Putti then provides ongoing support to ensure the app remains compatible with new smartphone technology and app store requirements.

"What we find is that business owners and managers are generally very clear on their goals – whether it’s building loyalty, selling stuff online or managing stock through special offers at the right time," said Putti chief executive Aaron McDonald. "What they need from us is the technology and expertise to do that through people’s smartphones and tablets."

In a release about the new partnership, Spark Home, Mobile and Business chief executive Chris Quin said that while online purchases, especially through mobile devices, were increasing, businesses were not keeping up.  

"There is currently a bit of a mismatch between where customers want to buy products or find information, and how businesses are making that information available," said Quin. "Fewer than 40 percent of small businesses have a website, and of those that do, only a quarter have a website that is mobile responsive. New Zealand businesses are generally very open to new technology – but they are time-poor and cashflow is always an issue. That’s why Putti is such a great option for them. They can build the site or app themselves, and the ongoing costs (which cover maintenance, updates and security) are very affordable.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Easy to say, hard to do: the thinking behind Murphy and Jennings' Newsroom

  • Media
  • December 2, 2016
  • Damien Venuto
Easy to say, hard to do: the thinking behind Murphy and Jennings' Newsroom

The news this week of veteran news heads Mark Jennings and Tim Murphy launching a news service was widely celebrated across journalism circles, with many applauding the arrival of a publication dedicated to, as Murphy said, focusing on quality and “doing the news”. But was that excitement a bit pre-emptive? And – the question of the ages – how is it going to pay for it all?

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit