While some could probably think of nothing better than a bit silence, having to do without your favourite sounds forever is a different kettle of fish. So, to show what role sound plays in people's lives, Bay Audiology, Shine and Exposure's Kevin Denholm have taken a charming—and very Kiwi—look at how customers can keep 'hearing the things you love hearing'.
From a father who can hear his daughter say she really loves him to the sound of a monster of the deep taking the line to the ping of a crisp drive down the middle to the ability to eavesdrop again, there are plenty of entertaining characters on display in the ad. And it's certainly a step up from the last Bay Audiology TVC.
And while we're on the topic of hearing, only those with a heart of stone would fail to be moved by the pretty damn tingly videos of cochlear implants being switched on.
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.