Sorted closes the financial loop, aims to reduce 'fritter factor'

  • Advertising
  • February 19, 2013
  • StopPress Team
Sorted closes the financial loop, aims to reduce 'fritter factor'

Sorted’s ‘Think, Shrink and Grow’ money management cycle, which was intended to up the engagement and become the financial equivalent of 'Slip, Slop, Slap', kicked off in March last year. And now the circle is complete, with the last phase of the campaign showing its animated spokesmouse encouraging Kiwis to ‘grow’ their money.

http://www.youtube.com/watch?v=R6wWE1vIU-A

 “We started with ‘think’, with the mouse encouraging people to make a plan for their money," says Anna Griffiths, marketing communications manager for the Commission for Financial Literacy and Retirement Income. "From mid last year he encouraged Kiwis to get shrink their dumb debt. Now he’s focusing on getting New Zealanders to start a regular savings habit and grow their money."

In a world driven by consumption and fuelled by credit, promoting saving is a tough sell. But in the new TVC, via GSL Network, 8com and Yukfoo, the astute rodent hangs out on a Vespa in a scooter shop and waits while a man saves up his money to buy the object of his desire. As the seasons change, the man revisits the shop admiring the scooter through the window while his savings grow.

Outdoor advertising in bus shelters, bus backs and online ads, featuring images of the mouse riding a piggybank that is racing ahead, supports the TV campaign.

“We all fritter a few dollars away here and there and it can quickly add up to a good proportion of your pay packet," Griffiths says. "We’re suggesting Kiwis save that money. It’s okay to start small, even just a few dollars saved regularly will help you develop a savings habit. We want Kiwis to set and forget their savings. An automatic payment straight into a savings account not only makes it easy to save, but we think this is a great way to create a lasting habit that will help Kiwis get sorted. There’s something very rewarding about setting a goal and saving to achieve it.”

Credits: 

SORTED – GROW

Client:  Anna Griffiths, Marketing Communications Manager

Agency:  GSL Network

Account Direction:  Leigh Graham, Carmen Sellwood, Pip Sloan

Creative: Ken Double, John Fisher

Agency Producer:  Mary Wall

Film Company:  8com

Director:  Luke Shanahan

Producer:  Katie Millington

Animation:  Yukfoo

Alan Dickson, Theo Veltman

Editor:  Tim Mauger

Music composition:  Plan 9 Music

Outdoor/online Design:  Stephen Cicala, Jason Bowden

3d animation/retouching:  Dave Partridge, Andy Salisbury, Andrew Martis    

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Spotify gives its outdoor campaign a witty local twist

  • Advertising
  • August 17, 2017
  • StopPress Team
Spotify gives its outdoor campaign a witty local twist

At the end of last year, Spotify crunched the numbers and surfed its playlists to give thanks to its users for a 'weird' 2016. Now, Spotify's brought its highly successful 'Platform for Discovery' campaign to New Zealand shores to highlight some the most bizarre habits of Kiwi listeners.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit