It's been a relatively stressful time for TBWA\ of late: around the same time the ASB account left the building, Sony Computer Entertainment New Zealand (PlayStation) was also undertaking a thorough competitive review of its PR account. And it would've been a pretty bad look to lose that business too, but in news that's sure to bring comfort to the Mayoral Drive offices, ELEVEN\PR, part of the TBWA\ Group, retained the account.
Cue press release language. Dave Hine, Sony Computer Entertainment New Zealand’s director, sales and marketing, said: “After a well fought and rigorous pitch process we’re pleased to reappoint ELEVEN\PR as our PR agency and look forward to building on our past successes.”
And ELEVEN\PR managing partner Kelly Bennett said: “We’re really excited about having retained the business. PlayStation is an amazing brand and to be given the opportunity to continue working with it has left the team feeling really proud.”