Sony sticks with Eleven

  • PR
  • July 13, 2010
  • StopPress Team
Sony sticks with Eleven

Kelly Bennett

It's been a relatively stressful time for TBWA\ of late: around the same time the ASB account left the building, Sony Computer Entertainment New Zealand (PlayStation) was also undertaking a thorough competitive review of its PR account. And it would've been a pretty bad look to lose that business too, but in news that's sure to bring comfort to the Mayoral Drive offices, ELEVEN\PR, part of the TBWA\ Group, retained the account.

Cue press release language. Dave Hine, Sony Computer Entertainment New Zealand’s director, sales and marketing, said: “After a well fought and rigorous pitch process we’re pleased to reappoint ELEVEN\PR as our PR agency and look forward to building on our past successes.”

And ELEVEN\PR managing partner Kelly Bennett said: “We’re really excited about having retained the business. PlayStation is an amazing brand and to be given the opportunity to continue working with it has left the team feeling really proud.”

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Survivor New Zealand ups the ante for season two campaign

  • Advertisement
  • April 20, 2018
  • StopPress Team
Survivor New Zealand ups the ante for season two campaign

‘There is a Survivor in all of us’ according to TVNZ’s latest campaign for the second season of Survivor New Zealand, which will start on Sunday at 7pm. And after whispers the show may not return after the first season struggled to retain its audience, the new season has been rejigged and is filled with comical controversy.

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