Sony sticks with Eleven

  • PR
  • July 13, 2010
  • StopPress Team
Sony sticks with Eleven

Kelly Bennett

It's been a relatively stressful time for TBWA\ of late: around the same time the ASB account left the building, Sony Computer Entertainment New Zealand (PlayStation) was also undertaking a thorough competitive review of its PR account. And it would've been a pretty bad look to lose that business too, but in news that's sure to bring comfort to the Mayoral Drive offices, ELEVEN\PR, part of the TBWA\ Group, retained the account.

Cue press release language. Dave Hine, Sony Computer Entertainment New Zealand’s director, sales and marketing, said: “After a well fought and rigorous pitch process we’re pleased to reappoint ELEVEN\PR as our PR agency and look forward to building on our past successes.”

And ELEVEN\PR managing partner Kelly Bennett said: “We’re really excited about having retained the business. PlayStation is an amazing brand and to be given the opportunity to continue working with it has left the team feeling really proud.”

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'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

  • Media
  • February 16, 2018
  • Georgina Harris
'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

Following MediaWorks’ media event yesterday, the company has announced a few changes for 2018; including a new lifestyle channel ThreeLife, a new corporate brand identity, a shuffling of radio presenters and the return of familiar shows. StopPress talks with chief content officer Andrew Szusterman and head of programming and acquisitions Ben Quinn about the new channel, why we're seeing another season of Married at First Sight New Zealand, and the consistency in what they do.

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