SodaStream fights the plastic with The Cage project

  • Win
  • January 19, 2012
  • StopPress Team
SodaStream fights the plastic with The Cage project

Plastic is bad, mmmkay. And SodaStream NZ, with the help of the PR Shop, is following in the footsteps of overseas markets and using shock and awe tactics to show it, with a large travelling cage filled with 2,000 empty cans and bottles that aims to visually represent the average amount used by a Kiwi household in a three-year period, educate the locals about the world's recycling problem and, of course, show that SodaStream is a better, eco-friendly option. 


  • We've got a couple of SodaStream machines to give away, and all you need to do is think about what you would most like to carbonate and add it to the comment wall.


On average, only 23 percent of plastics were recycled in New Zealand over recent years and approximately 252,000 tonnes of plastic waste appears in landfills across the country every year. Around the world, 340 billion bottles and cans are not recycled every year, with one bottle taking 450 years to decompose. So it's certainly a growing environmental issue and one SodaStream feels it has a solution for.

The SodaStream Cage will kick off its tour at Bloom Family Festival in Matakana on 20-22nd January, and will be stopping at popular regional events and SodaStream stockists around the country to demonstrate the extent of the plastic waste problem in New Zealand.

For more info and stop-off dates, check out SodaStream's Facebook page.

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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