Social media sparks online tsunami appeal

  • Media
  • October 2, 2009
  • Frances Chan
Social media sparks online tsunami appeal

red-cross-nz-logoOn Wednesday New Zealand Red Cross launched an online cause at in response to the tsunami in Samoa and American Samoa. Within two minutes online donations started pouring in from around the world fuelled mainly by Twitter. More than $50,000 has been raised in three days.

#tsunami and #samoa topics on Twitter have helped direct donors to the site. Some online volunteers are also placing donation widgets into their own sites and blogs to prompt direct donations to the Red Cross appeal.

“As soon as NZ Red Cross loaded the cause page, we updated our blog, Facebook page and then tweeted a link to the cause. The first donation was made almost instantly. These simple actions have resulted in an overwhelming sense of urgency within the social networks”, says CEO Nathalie Hofsteede.

Updates from the New Zealand Red Cross will be made at the web page

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Are loyalty programmes really worth it?
Sponsored content

Are loyalty programmes really worth it?

As every retailer offering a loyalty programme knows, there’s no such thing as a free lunch. Truth Customer Academy shares how to consider the value exchange you’re really offering with your loyalty programme, and get the most out of your investment.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit