Snapchat has announced it's available to partner with New Zealand brands and Air New Zealand is the first to get on board.
The two companies have worked together to create a Geofilter with Air New Zealand branding, which will be available to Kiwi Snapchatters from this Saturday.
Launched last year, Snapchat Geofilters are special overlays for Snaps that can only be accessed in certain locations. The Air New Zealand Geofilter will be national, which means the filter will be available for use by everyone in the country.
“Snapchat is one of the fastest-growing social networks in the world and Kiwis are embracing it in various, innovative ways," says Jodi Williams, general manager of global brand and content marketing at Air New Zealand. "We’re delighted to be Snapchat’s launch partner in this part of the world and to see New Zealanders engage with our first national Geofilter.”
Air New Zealand's Snapchat Geofilter
Snapchat told StopPress that this is the first time nationwide advertising will be made available in New Zealand. The social media's offering will include Snap Ads (full-screen video ads that play with sound) and Sponsored Lenses and Geofilters (creative tools that let users play with a brand in their selfie).
Sales partnerships with Snapchat will be led by Kathryn Carter, country manager for Australia and New Zealand. Based in Sydney, Carter oversees a team of roughly twenty people focused on ad sales, operations, and creative partnerships for advertisers. Snapchat stated it does not currently have plans to share news about any new offices.
To access the new Air New Zealand Geofilter, Snapchat has also created a Snapcode that users can scan. Air New Zealand is set to promote the Snapcode on its various social media channels and will become available for use from Saturday onwards.
Air New Zealand Snapcode
Since launching its Geofilter feature last year, it's been regularly used by companies and businesses overseas to promote specific days or events. Even politicians have joined in on the action, with Hillary Clinton's digital team running a national Geofilter ad during last year's US Presidential election.