SMI's state of the nations: how New Zealand's media spend stacks up against other markets

  • Media
  • February 9, 2015
  • StopPress Team
SMI's state of the nations: how New Zealand's media spend stacks up against other markets

As we wrote recently, SMI data shows the country's top 15 media agencies are spending much more on digital than print, while TV maintained its place at the top with $412 million of the total $882 million. So how does that compare to other markets? 

Tristan Masters, SMI's global director, analytics, says Australia and New Zealand are well in line, with TV still taking the lion's share, digital on the rise, newspapers and magazines down and outdoor and radio both increasing their share, but the large chunk of TV and digital in the US is because the agency market is more highly concentrated towards those mediums. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit