Smalley's image hijacked for online weight loss endorsement

  • Digital
  • February 5, 2013
  • StopPress Team
Smalley's image hijacked for online weight loss endorsement

Remember the unfortunate guy who unwittingly became a spokesman for a particular brand of lubricant on Facebook last year? Now telly presenter Rachel Smalley is battling Facebook herself in an effort to get a photo of her used in a weight loss advertisement taken off Facebook.

Apparently the image in question was lifted from a piece that ran in the NZ Woman's Weekly, making the whole enterprise doubly dubious.

Smalley has been tweeting about her journey to get her picture removed from the ad, which has so far been protracted and fruitless ("Can't believe I'm trying to fix the problem myself. Surprised corporates aren't more prepared for this type of fraud").

This dodginess follows on from a decision by the ASA about bait and switch advertising tactics online used by some of the daily deal peddlers. 

  • This story originally appeared on 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Best of StopPress 2018

  • Media
  • December 14, 2018
  • StopPress Team
The Best of StopPress 2018

Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit