Smalley's image hijacked for online weight loss endorsement

  • Digital
  • February 5, 2013
  • StopPress Team
Smalley's image hijacked for online weight loss endorsement

Remember the unfortunate guy who unwittingly became a spokesman for a particular brand of lubricant on Facebook last year? Now telly presenter Rachel Smalley is battling Facebook herself in an effort to get a photo of her used in a weight loss advertisement taken off Facebook.

Apparently the image in question was lifted from a piece that ran in the NZ Woman's Weekly, making the whole enterprise doubly dubious.

Smalley has been tweeting about her journey to get her picture removed from the ad, which has so far been protracted and fruitless ("Can't believe I'm trying to fix the problem myself. Surprised corporates aren't more prepared for this type of fraud").






This dodginess follows on from a decision by the ASA about bait and switch advertising tactics online used by some of the daily deal peddlers. 

  • This story originally appeared on idealog.co.nz. 

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Protecting young smiles: Grin Natural encourages education and awareness of kids' dental health in new campaign

  • Brand
  • August 22, 2018
  • Georgina Harris
Protecting young smiles: Grin Natural encourages education and awareness of kids' dental health in new campaign

Grin Natural, a 100 percent natural New Zealand made toothpaste brand, recently launched a nationwide campaign to help Kiwi kids in need. Idealog spoke with Grin Natural marketing manager Paul Stokes and general manager and co-founder Tara Tan about its eco-friendly toothbrushes and natural toothpaste, how the company came about, and the urgent need to improve the dental health of kids around the country.

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