2009 was a bit of a watershed year for cider in New Zealand. And to celebrate, Monteith's recently launched its new Crushed Pear Cider—which is made entirely from good old fashioned New Zealand pears, not from apples like some of its pear-flavoured competitors—with a rather unique take on comparative advertising and a fake protest outside DB HQ. You'll be overjoyed to know that we've got some of the delectable nectar to give away to parched StopPress readers and because everyone loves sloganic frivolity, we want you to come up with a slogan for Monteith's Crushed Pear Cider. Add it to the comment wall and the three best efforts will get 12 bottles of the good stuff to sup on contentedly during these warm tropical nights. Extra points for bad pear-related puns.
Marketing, advertising & media intelligence
Over the last few years, we’ve seen Whittaker’s partner with a number of brands, including L&P, Lewis Road Creamery and Jelly Tip, to produce a range of interesting hybrids. And now the Porirua-based chocolate company is continuing its collaborative trend by teaming up with Meridian Energy for a new campaign, focused on renewable energy.