The New Zealand Lotteries commission recently roped in Donald Trump to be the frontman for a Big Wednesday promotion. The winner and a few friends get to live like him for a week (presumably being forced to put squirrels on their heads for veracity's sake) and, if his busy schedule allows, they'll even get to meet him (presumably licking the filth from his gold-plated shoes). So, to honour the business magnate, we want you to come up with a catchy new slogan for The Don and his vast portfolio. The best effort will take home a very blingin', particularly Trump-esque Guess Boomerang laptop case, "a stunning quilted pebble and leopard printed patent shoulder bag that features pale shiny gold hardware with sturdy handles and a detachable non-slip padded shoulder strap". And it's worth $235. That's 235 helpings of $1 chips!
Marketing, advertising & media intelligence
Earlier this month Sky updated its Sky Go App, a move that connects customers with Sky Go on the go, with the addition of catch up TV, box sets and on-demand content on mobile and tablet. We talk to chief product and technology officer Julian Wheeler about how business is going, and what else Sky has to roll out in the next 12 months as it moves forward from a linear TV model and into an expansive network across multiple screens.