Who's it for: Tui Blond 'Vortex', by Saatchi & Saatchi NZ
Why we like it: The response to the new Tui bottle vortex bottle design has been, it's fair to say, not overwhelmingly supportive. In this TVC the team try to sex up the vortex design in typical Tui style, this time blending science with an underwear-clad pretty woman slip sliding away. If anything, we like it because we think more buildings should be equipped with wrap-around hydro slides.
Globelet’s mission from five years ago remains unchanged: To rid the world of disposable cups and drink bottles. But the ambitions of founder, Ryan Everton, span beyond being just that ‘cup company’ that supplies festivals with reusables: he wants to create a system in New Zealand cities that will change the way consumers consume; a revolution of sorts.