The masters of the contextual newspaper ad have done it again. The day after the first snow in Auckland for 72 years, Barnes, Catmur & Friends ran this national newspaper ad for Subaru to reassure concerned Aucklanders that, yes, the streets were still passable.
ECD: Daniel Barnes & Paul Catmur
Copywriters: Rob & Rob
Art Director: Crispin Schuberth
Account Director: Jo Cheyne
Media: Monica Wales