Slash and win: .99 takes IAB award with New World's pirate party takeover

  • Digital
  • July 6, 2012
  • StopPress Team
Slash and win: .99 takes IAB award with New World's pirate party takeover

Colenso BBDO and .99's 'Every Day a New World' brand campaign for New World was very well received, and even inspired a piece in Mumbrella asking why New Zealand's advertising was so much better than Australia's. And .99 has kept up the good work, with its rich media homepage takeover winning the IABNZ Creative Award for June.  

  • See the campaign in action here.

Judge Lee Parkinson, managing partner of Digital Ikon Communications, said the ad was “on-brand, fully integrated with the main campaign with a direct link from the TVC creative idea. I like the layering of the homepage takeover after the sword slash reveal. Nice work". 

Fellow judges included Ant Farac, creative director, MediaWorks; Greg Whitham, digital group head/creative director, Ogilvy; and Harri Owen, head of digital and content, DraftFCB (DraftFCB was the media agency).

“This is the first IAB awards gong for .99 and a really effective use of the online medium," says Alisa Higgins, IAB general manager. "Great to see brands like New World embracing digital as part of their marketing mix.”

.99 receives $500 in cash thanks to new sponsor www.mediaworks.co.nz

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Creative malleability: why Cleve Cameron left his role as an ECD to focus on music

  • Advertising
  • May 27, 2016
  • Holly Bagge
Creative malleability: why Cleve Cameron left his role as an ECD to focus on music
Credit: Glenn Chapman

I’m sure we’ve all had those day dreams, when we’re sitting in traffic on the way to our jobs (even when we like our jobs) of simply turning around, giving it all up and pursuing something else we love, our passion. Whether it be sailing, cooking, art, music, whatever. And in what is a bit of a rare story these days, that’s exactly what J. Walter Thompson’s former executive creative director Cleve Cameron has done. He left his cushy executive role to focus on releasing an album. We caught up with Cameron to find out where he’s at now with the release, what he plans to do for work and why sometimes you’ve just got to 'Do' it.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit