If you were watching the All Blacks vs South Africa test on Saturday, you may have noticed what appeared to be yet another earnest, borderline homo-erotic rugby-themed ad featuring bulging muscular thighs pumping away in slow-motion as the All Blacks presumably surge to victory. But this brooding, black and white number for Sky by DDB and Prodigy isn't your typically serious World Cup year effort.
For our money, one of the funniest in the Match Fit series so far.
Newshub's latest video dabbles in social experimentation to show how one man's viewing habits have the ability change. PLUS, TVNZ responds to Newshub's claim to being New Zealand's number one source for news.