In recent months, Sky TV has been very active in the digital channel with a variety of promotions, including several Facebook campaigns and a pair of Buzzfeed-based efforts. And this trend is now continuing with the launch of a new competition called GameFace, which is designed to drive interest in the upcoming Cricket World Cup.
Like Sky's previous giveaway campaign, the latest effort is a also an online competition and it is similarly hosted on a separate tab within the broadcaster's Facebook page. But while the previous competition required users to simply share, like or comment on the post, the new campaign asks a little more in the sense that entrants are required to send in pictures of their game faces.
Through the campaign, Sky aims to select a total of 14 representatives—one for each nation—who will win the chance to represent their country in Sky's promotions for the upcoming World Cup.
Sky's head of corporate comms Kirsty Way says competition closes on 7 December, and the winners will then be chosen the following week.
The 14 representatives that make the cut will then be invited to attend a photo shoot in Auckland on the 15 and 16 December, and the imagery captured will then be used in Sky's promotional material for the event. Way says the exact details have not yet been finalised, but the imagery is likely to be used for online and outdoor activations.
Although the competition is still in its early days, Way says the response has been positive, with many entries already streaming in.
UPDATE: this campaign has been put on hold in respect to the passing of Philip Hughes.