Youtube VideoThings are looking pretty rosy for Sky at the moment. Huge demand saw it briefly run out of MySky HD recorders in the lead-up the RWC and, judging by recent revenue and subscription figures, one could argue that it's actually the national broadcaster. But, as this typically entertaining new ad from DDB and Curious Films shows, the company's not content with its lot just yet and is adding to its product offering with 'Guest Select', which gives its hotel and motel customers the opportunity to put a decoder in every room.
Agency: DDB New Zealand
Director: Miki Magasiva Executive Creative Director: Toby Talbot Creative Directors: Mark Lorrigan, Jordan Sky Creatives: Pete Thompson, Tim Yates, Ashwin Gopal Film Co Producer: Andy Mauger Executive Agency Producer: Judy Thompson Agency Producer: Tania Jeram Production Co: Curious
While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.