Sit, smile, selfie: Pedigree captures canine attention with SelfieStix

  • Advertising
  • September 1, 2017
  • StopPress Team
Sit, smile, selfie: Pedigree captures canine attention with SelfieStix

The endeavor to get the ultimate selfie has taken people to some dangerous places. However, few instances have proved as difficult as taking a selfie with a dog. Our furry friends love to wriggle and squirm away from the camera but now, Pedigree and Colenso BBDO have found a solution with SelfieStix.

Featuring a phone attachment that holds a Pedigree DentaStix treat, it’s designed to capture the dog’s attention so they will look at the phone while the photo is being taken.

As demonstrated in the promotional campaign, which features comedian Chris Parker, the tool is set to turn the heads of even the most distracted dogs.

The SelfieStix is available for free with the purchase of DentaStix treats at participating retailers. It's hoped the promotion will encourage consumers to pick the Pedigree product from the shelf.

And for those who capture their dogs with their cameras, they can go into the draw to win a year's supply of Pedigree dog food by sharing it online.

It’s understood SelfieStix is being trialed in the local market with a view to roll it out across the world.

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Simply the best: The prestigious Purple Pin winners of the 2018 Best Awards

  • Awards
  • September 25, 2018
  • Elly Strang
Simply the best: The prestigious Purple Pin winners of the 2018 Best Awards

From a calming, machine-learning led interactive experience at Starship Children’s Hospital, to the story of a goat that acts as anti-bullying initiative and teaches children the effect their actions can have, the best in New Zealand design was crowned at the 2018 Best Awards on the weekend – and a discussion about gender equality in design has been brought to the industry's attention. Here are the supreme winners, and a statement from the Designers Institute of New Zealand (DINZ) CEO Cathy Veninga on the protests that took place.

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