Show you give a crap by opening up about number twos

  • Non-profit
  • December 13, 2013
  • StopPress Team
Show you give a crap by opening up about number twos

Beat Bowel Cancer Aotearoa aims to get Kiwis to put their health first by encouraging them to talk about number twos.

The ‘Give a crap’ video campaign, which features TV personality Nigel Latta, whose father died from bowel cancer, is designed to make New Zealanders feel more comfortable about broaching the awkward subject of bowel movements in the hope that this will lead to early diagnosis of the disease.

According to the non-profit organisation, the standard bowel cancer survival rate in OECD countries is 75 percent, but in New Zealand only 55 percent of sufferers survive for five years beyond diagnosis.

This, Beat Bowel Cancer Aotearoa argues, is largely attributable to the fact that people feel too ashamed to talk about their symptoms, often leading to the disease going undetected until it’s too late.

Further exacerbating this is the fact that 3,000 Kiwis are diagnosed with the disease every year, and it claims more lives than breast and prostate cancer combined.

In an effort to help Kiwis overcome this disease, the organisation has released a YouTube video that asks Kiwis to break the poo silence and open up about what goes plop in the toilet.     

“All we ask is that you help us encourage conversation around this issue by sharing the video, whether it is on Facebook or Twitter, email or text up until Christmas,” says a release from Beat Bowel Cancer Aotearoa.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Year in Review: Paul Millward, DB Breweries

  • Year in Review
  • December 19, 2018
  • Paul Millward
Year in Review: Paul Millward, DB Breweries

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Paul Millward, sales director at DB Breweries, has to say.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit