A new challenger for New Zealand's TV shopping market is set to launch in the country later this year. Korean-based KD Media has announced the new (and yet to be named) channel, led by Auckland-based investor and chief executive Paul Ding.
KD Media is a lottery ticket and shares certificates printing company expanding beyond its established market and nation. According to its about page, one its more noteworthy media achievements held is an exclusive distribution license in South Korea with Disney.
Ding is currently on a plane to Auckland from Korea so we were unable to get a hold of him for further information.
A spokesperson for the company says KD Media has secured a channel on Sky TV and digital terrestrial frequency through World TV, which provides Korean and Chinese programming. The latter could mean the KD Media venture might look to target New Zealand's Asian immigrant community with its products.
As yet there's no information on the range of products that will be carried by the channel.
The Korean player's entry into the market will put further stress on The Shopping Channel, which according to StopPress sources has cut its production down to two days a week and now employs far fewer staff than what it started with a year ago.