Last time we talked to the Fairfaxians about the situation with their creative agency (Josh &Jamie won the account a while back, took it with them to Assignment Group when they were bought out and then launched the Find Out More campaign), we came away slightly confused. But the confusion is over, because Stuff.co.nz has appointed hot-to-trot indie Shine. Stuff.co.nz marketing manager Phillipa Cameron says Shine demonstrated the ethos the company was looking for in an agency, which will influence stuff.co.nz’s marketing strategy, from product development through to consumer communications.
“As stuff.co.nz continues to enhance its use of social media and develop emerging technology across apps, tablet and mobile news, we knew a boutique agency like Shine would be the right fit," she says. "Shine brings the nimbleness required for the quickly changing digital landscape, yet also has strong strategic skills that have helped build new brands like Mammoth Yoghurt into significant successes."
Shine has been busy with Fonterra's challenger brands, and also has also done some solid work on RaboBank, Mac's, Speight's and Freeview recently. The account will be led by Shine co-owner and founder Simon Curran.
Stuff.co.nz received the award for Best News Site for the second year in a row at the Canon Media Awards and also received the award for Best Use of Emerging Technologies for its iPad and iPhone app. It's also released an android app recently. And, as for the numbers, it's New Zealand’s leading news web site, with 3,552,521 monthly domestic unique browsers in May 2011 and 134,188,812 page impressions, according to Nielsen.